As a subsidiary of the listed joint-stock company Demag Cranes AG, Gottwald is a part of a major Group with activities all over the world and with around 5,800 employees. As a member of this sound Group, Gottwald represents the Port Technology segment.
The parent company, Demag Cranes AG, is one of the world's leading suppliers of industrial cranes, crane components, harbour cranes and port automation technology. Service is another key element of the Group's business activities.
Demag Cranes AG has set down Guiding Principles for the entire Group which clearly reflect our commitment and corporate values.
Our Commitment:
We Can Handle It.
Our Vision:
We want to be the first choice in our markets.
Our Mission:
We ease the workload of our customers.
We are committed to technological leadership through innovation.
We lift values.
We focus on sustained and profitable growth.
We shape markets.
Our Values:
Innovative Strength
Motivation
Sustainability
Responsibility
Openness
Our Commitment:
We Can Handle It.
With this Commitment, “We Can Handle It.”, we wish to show customers, partners and the
capital market that we, as a company, are capable of meeting customers’ requirements and needs,
however demanding they may be, and providing professional solutions of a high standard while also
meeting our own goals.
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Our Vision:
We want to be the first choice in our markets.
Only being rated second by our customers usually means the difference of being awarded a
contract or not. Accordingly, we strive to be the “first choice” when it comes to offering
solutions in material-handling and port logistics technology. However, we strive also to be the
first choice on the capital market. The Demag Cranes share needs to meet the expectations of our
shareholders with regard to the return on their investments and also enjoy their trust as a
reliable investment. In achieving our Vision, we will continue to focus on sustained and profitable
growth and thus secure the future for the Demag Cranes Group.
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Our Mission:
We ease the workload of our customers.
The focus of our business is our customers. Understanding their needs and offering new
solutions and the best possible service eases the workload of our customers both literally and
figuratively. We aim to strengthen customer loyalty and to further increase customer
satisfaction.
We are committed to technological leadership through
innovation.
For decades, the brands of the Demag Cranes Group have stood for the highest quality of
German engineering and leading-edge technology. Thanks to sustained, above-average investments in
research and development, we intend not only to maintain our leading edge, but to keep ahead of the
competition.
We lift values.
Lifting values is our daily business. “Lifting values” also means to generate potential and
create value. Achieving our ambitious goals and increasing the shareholder value of our investors
or improving the qualifications of our employees by promoting training in all its forms are only a
few examples to demonstrate how we strive to implement this principle.
We focus on stained and profitable growth.
For us, growth is not a means to an end. Above all, the quality of that growth is important
to us. Accordingly, we focus on sustainability of our rate of growth while ensuring to increase our
profitability in order to improve our competitive edge and the market position of the Demag Cranes
Group long-term.
We shape markets.
We introduce new accents whether through our innovative products, our exceptional
customer-driven approach or success-promising strategies. In this way, we shape our markets to
allow our Vision to become reality – to be the first choice.
Our Values:
Innovative Strength
We always seek to improve ourselves and excel through quality, motivation and innovative
strength.
Motivation
Our employees are our most precious capital. We invest in their profession and personal
development and motivate them to use their skill and creativity to achieve success together.
Sustainability
Our conduct is ethically responsible and conforms to the principles of sustainable corporate
governance.
Responsibility
We handle the resources made available to us carefully, sparingly and responsibly.
Openness
We show respect toward the diversity of cultures and beliefs and are open for ideas, opinions
and desires of others.
Brochure
Achieving Success Together – Our Guiding Principles
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